I am a multi disciplined graphic designer that specialises in branding, print marketing, digital design and illustration. Based in London, United Kingdom, I have worked on some amazing brands such as Ray White Group, Harris Farm Markets, Hennessy Coffee and Aussie Home Loans. In addition to brands, I have also worked with agencies such as MEC, GroupM, King Content, Razorfish and HotHouse.
Graduating from Shillington College Sydney in 2005, I immediately began my design career working short term as a graphic designer and artworker for sports clothing giant ISC and minitronics and home automation group Legrand Bticino. Forging my technical skills across the Adobe creative suite.
Being recognised as a pro-active self starter, I moved into bigger design roles with more responsibilities. From 2007 to 2010 I managed the graphic design and publications of the boutique Balmian property group Sarah Lorden Real Estate. Producing the sales and marketing of all ten sales agents and properties listed. I also lead the production of over 120 of the weekly property magazine, Lifestyle. At Harris Farm Markets, I was given the opportunity to strengthen the well established aussie brand through print marketing, signage and POS designs across the 22 stores with great success. Also rolling out two winter and spring seasonal marketing campaigns.
My passion for great brand experiences, impactful illustrations and new creative technologies grew more as I started working with larger, global brands. From 2012 to 2014, I was part of the Ray White Group marketing teams design studio. Where I was tasked as the brand guardian. Creating consistent branding globally and producing new product/service brands for the groups franchises and subsidiaries. Also creating event branding and collateral for four of the groups key global events.
Since then, Ive provided creative artwork and solutions for brands in a wide range of industries; such as Hennessy Coffee, Schick, Fiji Airways and Siemens. Been commissioned by leading agencies; MEC, Xaxis, GroupM, King Content, Hothouse Interactive and Razorfish. Where some of my work can be seen on popular design sites such as Visual.ly and infographiclist.com. Providing creative for projects from micro-sites to rebranding, infographics to packaging, social media creative to pitch presentations. Daniel’s your man.
After a successful day of creative project “winning!”, I like to enjoy (in true Ron Burgandy style) a nice clean glass of scotch. But if I’m up to it, will check out the latest local events, art shows or craft beer samples.