The Confest Conference is a large annual international conference for the Group M agency and all it’s subsidiaries. This conference included delegates from around the world, and over three days, provided key agency information, workshops, discussions and celebrations. With this in mind, communication and interaction was important to the success of this event.
To deliver this, an easy to access platform was needed to house all relevant information and promote discussion:
- Event information
- Social and department information
- Maps and location information
- Forum for general discussion and commenting
The MEC Confest APAC 2015 microsite was produced, which complemented and assisted in delivery of key event information for all delegates. The microsite was designed to be fast, lightweight and easy enough to use while on the move or in between activities.
The app was built responsive across tablets and mobiles with quick navigational shortcuts for urgent use. The platform was very visual and complimented the Bali resort surroundings with personal site welcoming messages, local guides to the three resorts and Bali photography.
The microsite was a huge success with the MEC delegates. Gaining praise for the extensive information on hand, which included the event and social agendas, speaker profiles, presentation deck viewer and conference/resort information.
Another measure of success was the popularity of the commenting and discussion pages used throughout the conference.