Harris Farm Markets is the largest family run and owned fresh produce retailer in Australia. Part of the success of this Australian business is the commitment to delivering fresh local produce consistently with the focus of supporting the local farmers.
With this in mind, Harris Farm Markets needed a campaign designed to reflect these values.
A seasonal campaign was designed to highlight the brands values. “Authentic, personal and informed” were the strategies which complemented these values and were reflected throughout the campaigns.
The campaign was touched on all aspects of the retailers marketing. My involvement in the campaign was focussed on:
- Providing illustrations of over 40 fresh produce used across the winter and spring campaigns.
- Design and direction of campaigns seasonal recipe books for customers.
- Design of seasonal campaign customer competition collateral.
- Campaign design implementation across in store signage such as produce info posters, shelf wobblers and POS merchandising stands.