Heart For The Homeless

Illustration and Creative Direction by Daniel Santos
SOCIAL MEDIA ANIMATION 
THE BRIEF

Heart For The Homeless (HFTH)social media platforms play a large roll in connecting with it’s volunteers, customers and sponsors. So producing fun and engaging content is crucial to maintain interest and relevance to the broad audience.

HFTH needed a fun, empowering and clever animation series to use across their social media platforms of Instagram, Facebook and Twitter.

THE RESULTS

What we came up with was a five part short animation series. Each focussing on the idea and transition of “making a difference” for the homeless. This transitional stage is so important as it relates to everyone. The core reason why anyone donates, sponsors and volunteers. To make a difference. This shows the transition stage in a fun and straight forward way.

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