Hennessy Coffee

Design & Illustration by Daniel Santos
Label Design
THE BRIEF

Hennessy Coffee is an Australia based coffee supplier that provides a holistic approach to the coffee needs of their retailer businesses. The products provided include cafe equipment, training programs, technical support, as well as, coffee beans and other beverage ingredients.

Hennessy Coffee required a product label designs for specific retail products. Key deliverables included:

  • Consistent with current brand guidelines
  • Colour limits due to printing requirements
  • Easy to distinguish between products
  • Cater for different size packaging
THE RESULTS

 

A label size that carefully catered for a wide range of products requiring the newly designed labels. From 125g to a 2kg bag. The branding and label information held a single colour to strengthen the visual product title box.

The product title box consists of three elements:

  • The unique product background pattern and colour.
  • Product title heading
  • Product icon

The design was well received by all stakeholders, with the design looking to be implemented across the larger product ranges.

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