One Shift is a Seek.com.au for Hospitality and Retail. The platform is quick and easy to use, and mobile friendly. One Shift wanted targeted banners served thru Sizmek and Xaxis, for the following professions:
- Chefs, cooks and apprentice chefs
- Bartenders and bar managers
- Tour guides, managers, travel agents and tour agents
One Shift is aimed at the employers, people wanting to hire.
The dynamic shell banners consisted of four elements that served as variables that fed into a spreadsheet:
- Sub headline
- Call to Action
With the range of campaign assets, the creative needed to be flexible, high impact and clear.