One Shift

Digital design by Daniel Santos
Dynamic banner design
THE BRIEF

One Shift is a Seek.com.au for Hospitality and Retail. The platform is quick and easy to use, and mobile friendly. One Shift wanted targeted banners served thru Sizmek and Xaxis, for the following professions:

  • Chefs, cooks and apprentice chefs
  • Baristas
  • Managers
  • Bartenders and bar managers
  • Butchers
  • Tour guides, managers, travel agents and tour agents

One Shift is aimed at the employers, people wanting to hire.

THE RESULTS

The dynamic shell banners consisted of four elements that served as variables that fed into a spreadsheet:

  • Headline
  • Sub headline
  • Image
  • Call to Action

With the range of campaign assets, the creative needed to be flexible, high impact and clear.