One System is a digital initiative to strengthen the global services of the Ray White Group’s network. A communications campaign was derived to build awareness and build positive momentum and in turn produce a higher conversion rate.
Ray White Group required a logo identity, campaign flyer/brochure materials and toolkit for the initiative.
The logo identity reflected the initiatives strengths and features. The advancement of it’s global technology and “cloud” features. This was also reflected on the marketing communications. A layout that complimented both the Ray White brand and the initiative.