Ray White Commercial Marketing Documents

Creative Direction and design by Daniel Santos
INFORMATION MEMORANDUMS AND MARKETING SUBMISSIONS CAMPAIGN
THE BRIEF

For commercial agents the information memorandum (IM) and marketing submission (MS) are key items in the business process. Quite often sets an impression, and for an industry which is strongly relationship based, it is important to deliver a document that’s impressive.

Ray White Commercial, Ray White Projects and Ray White Hotels required a well designed IM and MS that reflected the professionalism and innovation of the groups. A design which was easy to understand, flexible and could easy be translated across the three different subsidiaries. With brand compliancies in mind.

THE RESULTS

What resulted was an on-brand, sophisticated and very visual design. The IM and MS designs were well received by not only the Ray White subsidiaries, but also their clients. Having a positive affect on their business and relationships.

The design was flexible enough to be used across Ray White Commercial, Ray White Projects, Ray White Hotels and White & Partners. So much so that the design’s structure was used for over 40 other documents.

The design service was also extended into a one page scroll viewable site online.

cover-book Daniel Santos IM doc

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